It’s a question we are asked frequently.  The answer is yes, anything is possible, but if you don’t like using social media personally, it is probable that you’ll feel the same about using it for your company.

Whether social media is important for your company depends on various factors, such as your target audience, industry, and business objectives. However, in general, social media can be a valuable tool for businesses of all sizes and types for several reasons:

  1. Increased visibility and brand awareness: Social media allows you to reach a large audience and promote your brand to potential customers who may not have heard of your company otherwise.
  2. Customer engagement: Social media provides an avenue for customers to connect with your brand, ask questions, and provide feedback, which can improve customer satisfaction and loyalty.
  3. Marketing and advertising: Social media offers a cost-effective way to advertise and promote your products or services to a highly targeted audience.
  4. Competitive advantage: Many businesses use social media to keep an eye on their competitors and gain insights into their marketing strategies and tactics.
  5. Lead generation and sales: Social media can be an effective way to generate leads and drive sales through targeted advertising and promotional campaigns.

In summary, social media can play an important role in building brand awareness, engaging customers, and driving business growth. It’s worth considering how social media could fit into your company’s overall marketing and business strategy.

What are the best social media platforms to use?

The best social media platforms for marketing depend on various factors such as your target audience, industry, and business objectives. However, here are five of the most popular social media platforms for marketing:

  1. Facebook: With over 2.7 billion monthly active users, Facebook is the most popular social media platform in the world. It’s a great platform for businesses to build a community, engage with customers, and run targeted advertising campaigns.
  2. Instagram: Instagram is a highly visual platform that’s great for businesses with a visual component, such as fashion, beauty, or food. It has over 1.2 billion monthly active users and is ideal for building brand awareness and promoting products.
  3. Twitter: Twitter is a great platform for businesses to share real-time updates and engage in conversations with customers. It has over 330 million monthly active users and is ideal for businesses with news or trending topics.
  4. LinkedIn: LinkedIn is a professional networking platform with over 740 million users. It’s ideal for B2B companies to build professional relationships, generate leads, and promote their products or services.
  5. YouTube: YouTube is the second-largest search engine after Google and has over 2 billion monthly active users. It’s ideal for businesses that create video content and can be used to build brand awareness, promote products, and educate customers.

Should I write my own social media posts?

Whether you should write your own social media posts for your company depends on various factors, such as your writing skills, available time, and the resources you have. However, here are some reasons why you might want to consider writing your own social media posts:

  1. Authenticity: Your social media posts are a reflection of your brand and its personality. By writing your own posts, you can inject your unique voice and perspective, which can help your brand stand out and connect with your audience.
  2. Cost-effective: Writing your own social media posts can be a cost-effective way to manage your social media presence, especially if you have limited resources or are just starting.
  3. Control: Writing your own posts gives you complete control over the content, tone, and messaging, which can help you communicate your brand message more effectively.
  4. Flexibility: Writing your own posts allows you to be more agile and responsive to real-time events, trends, and customer feedback, which can help you stay relevant and engage with your audience more effectively.

That being said, writing effective social media posts can be challenging, and it requires a good understanding of your target audience, your brand’s voice and style, and the nuances of each social media platform. If you don’t have the time, skills, or resources to write your own posts, you may want to consider hiring a professional social media manager or outsourcing your social media to a marketing agency.

One of the most important factors when using social media is consistency and frequency.  Whatever you can commit to, do it consistently.  Don’t start like a bullet from a gun if you can’t sustain the pace.  You’re far better to aim at small, manageable targets and build them up, than the other way round.