About CareStudio
Your Growth Partner in the Care Sector
Who We Are
At CareStudio, we specialise in marketing for care homes and home care providers across the UK. With over 12 years of sector experience, we bring together strategic branding, digital marketing, and marketing automation to help care providers increase occupancy, improve enquiry handling, and stand out in a crowded market.
Our work is grounded in a single belief: that marketing should not only look good—it should work. That’s why we built the CarePath Compass, our unique 9-step framework that transforms scattered marketing tactics into a focused, results-driven journey.
Our Mission
To empower care providers with the tools, strategy, and support they need to thrive—so they can focus on what really matters: delivering exceptional care.
Our Story
CareStudio began as a specialist division of Shuttlefish, a branding agency renowned for its work in the care sector. In 2023, we joined the Vistura group, gaining access to deeper operational and strategic support. With further integration of the Arrive team in 2024, we expanded our in-house capabilities across design, web, and automation—strengthening our position as a true full-service growth partner for the care industry.
Why We’re Different
Sector Expertise
We exclusively serve care homes and home care providers, meaning we understand your challenges—and how to solve them.
The CarePath Compass Framework
Our signature 9-step system ensures no part of your marketing journey is left to chance. From brand foundations to automated follow-ups, we’ve mapped the path to growth.
An Integrated Approach
You won’t need multiple agencies. We combine strategy, creative, lead handling systems and campaign execution into one joined-up service.
Focus on Measurable Growth
Focus on Measurable Growth
What We Believe
-
Branding is more than a logo. It’s your story, values, and reputation.
-
Marketing automation saves time and increases efficiency.
-
Data should drive decisions. We track, measure, and optimise every step.
-
Trust is earned. We’re committed to the same values of empathy, integrity, and quality that define the care sector.
Our Framework: The CarePath Compass
We guide every client through our proven 9-step model to ensure success:
Foundation Phase
Positioning | Branding | Online Presence
We start by understanding your unique offer and building a brand and website that reflects your values and appeals to your audience.
Funnel Phase
Lead Management | Email Nurturing | Content & Trust
With strong foundations, we implement systems to turn interest into admissions—without letting enquiries fall through the cracks.
Flow Phase
Traffic | SEO | Growth Strategy
When you’re ready to grow, we scale your visibility and improve conversion rates to maximise ROI and reduce reliance on costly ads.
Browse Our Case Studies
Who We Work With
We support care providers of all sizes, from independent homes to nationwide groups.
Our clients include:
-
Care home owners looking to increase occupancy
-
Marketing directors seeking a reliable partner
-
Operators launching new homes or growing their group
-
Home care providers aiming to generate more enquiries and build their reputation
Join the Care Providers Growing with CareStudio
If you’re looking for a partner who understands your world and can help you grow with confidence, we’d love to talk.
