Free Guide: How to Build a Website That Drives Enquiries and Admissions
Your Website Is More Than Just a Brochure—It’s Your Digital Front Door
Most families searching for care will visit your website before they ever pick up the phone. What they see, how they feel, and how easily they can get the information they need all shape their decision to enquire—or not.
In this free guide, written specifically for care homes and home care providers, we break down exactly what makes a website work in the care sector. From design and messaging to mobile experience and enquiry forms, we’ll show you how to turn your site into a trusted and high-performing lead generation tool.
What You’ll Learn
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Why care sector websites fail—and how to avoid common mistakes
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Key elements every care website needs to build trust and credibility
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How to structure your site for families making emotional decisions
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How SEO, speed, and mobile design affect visibility and conversions
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Where your website fits into the CarePath Compass framework
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What to prepare before starting a redesign or rebuild
Aligned with Step 3: Digital Doorway in the Foundation Phase
This Guide Is Ideal For:
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Care home owners and operators preparing for a rebrand
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Providers looking to improve enquiry flow and conversions
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Marketing leads planning a website refresh or redesign
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Home care providers wanting better visibility and user experience
Why Download?
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Learn how to turn your website into a strategic admissions tool
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Save time and money on costly redesign mistakes
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Build trust with prospective families and local professionals
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Set up your marketing funnel for long-term success
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Get practical tips from sector experts with 12+ years’ experience
Download Your Free Website Guide
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Ready to turn your website into your hardest-working asset?
We can help—from strategy and design to copy, SEO, and lead capture.
