Websites That Turn Visitors Into Enquiries—and Enquiries Into Admissions
Your Website Is Your Digital Front Door—Make It Count
For most families, your website is their first impression of your care home. And in many cases, it determines whether they enquire—or keep searching.
At CareStudio, we create bespoke websites for care homes and home care providers that are beautiful, fast, informative, and built to convert.
Our websites aren’t just about design. They’re part of a structured strategy, sitting at the core of the Foundation Phase of our 9-step CarePath Compass framework. Because when your online presence reflects your brand and supports the family’s journey, occupancy follows.
Why Your Website Matters More Than Ever
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It’s your most important marketing asset
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Families judge your care by your online presence
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Google visibility and user experience impact enquiries
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A poor website leads to missed opportunities—every day
In today’s market, you can’t afford a slow, outdated, or confusing website. We make sure yours is everything it needs to be.
Download our Website Guide
Building websites that attract more enquiries and admissions
Our Web Design Services
Every website we design is purpose-built to support the family decision journey and convert more enquiries. Here’s what’s included:
Discovery & Planning
We begin by understanding your care offer, competitors, and goals—then structure your site accordingly.
Website Design & UX
We design modern, clean, mobile-responsive websites that match your brand identity. Designed for all devices, with accessible navigation and clear CTAs.
Development (WordPress or Bespoke)
From flexible WordPress sites to custom development, we build your site to perform reliably, load quickly, and scale with you.
SEO & Search Visibility
On-page SEO built in from the ground up: optimised structure, meta data, keyword integration, and content best practices.
Conversion-Focused Layouts
We design pages with enquiry generation in mind—featuring CTAs, trust signals, and messaging that speaks to the emotional concerns of families.
CRM & Automation Integration (Funnel Phase)
Seamless integration with CareStudio Pro or your preferred CRM to track, follow-up and nurture leads without losing enquiries.
Hosting, Maintenance & Security
Optional hosting and care plans with uptime monitoring, plugin updates, backups, and proactive support.
How It Fits in the CarePath Compass
Our website design and build service sits within the Foundation Phase, under Step 3: Digital Doorway—where we ensure your online presence is clear, compelling, and built for results.
But its impact continues through the Funnel Phase (by supporting lead capture and CRM tracking) and into the Flow Phase (as the conversion point for all paid ads, SEO, and campaigns).
A strong website doesn’t just support marketing—it multiplies its effectiveness.
Common Challenges We Solve
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“Our current website is slow and outdated.”
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“We get lots of visits but hardly any enquiries.”
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“We don’t know where our leads are coming from.”
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“We’re embarrassed to send people to our site.”
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“Our branding doesn’t carry through online.”
Who We Work With
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Care homes needing a new or refreshed website
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Groups launching or rebranding multiple homes
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Home care providers looking to grow their digital presence
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Providers with CareStudio Pro who want CRM-ready websites
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Marketing teams looking for a trusted web partner
Why Choose CareStudio?
Sector-Specific Design Expertise
We know what care sector audiences look for—and what turns them away.
Strategic, Not Just Stylish
We design for growth, occupancy, and conversion—not just aesthetics.
Built for Your Funnel
We link your website to enquiry tracking, email automation, and follow-up systems so your marketing never stops working.
Data-Ready from Day One
Google Analytics, SEO best practices, and enquiry forms that feed straight into your CRM.
Website Packages from £10,000
Need something lighter? Ask us about our £2,500 Landing Page Starter Pack to get a professional, high-converting page live fast.
