Marketing That Moves the Needle for Care Providers
End-to-End Marketing Solutions for Care Homes & Home Care Providers
At CareStudio, we offer more than just services—we deliver a structured, sector-specific approach to growth.
Whether you’re launching a new home, struggling with occupancy, or tired of disjointed marketing efforts, our services are designed to align your brand, engage families, and fill beds—all through the power of our CarePath Compass Framework.
We don’t just help you look good—we help you grow.
Foundation Phase
Build a Brand That Connects and Converts
Before you invest in advertising or automation, we ensure your foundations are rock-solid. That means clarity on who you are, what sets you apart, and how you’re seen online.
Services include:
Market Research & Positioning (Pathfinder Positioning)
Understand your audience, competitors, and unique strengths.
Brand Development (Beacon Branding)
Logo design, tone of voice, messaging, and brand guidelines that resonate.
Website Design & SEO Foundations (Digital Doorway)
Conversion-optimised, mobile-friendly websites with strong technical SEO and directory listings.
Funnel Phase
Turn Enquiries Into Admissions, Automatically
With your brand in place, we help you handle leads with care and consistency—without relying on manual effort. This phase is all about conversion and trust-building.
Services include:
CRM Setup & Lead Management (Engagement Engine)
Track every enquiry and ensure no opportunities are lost.
Marketing Automation & Email Sequences (Conversion Catalyst)
Nurture families from first touch to admission with ease and empathy.
Content Marketing & Storytelling (Storyteller Stream)
Blogs, videos, newsletters and social content to build credibility and connection.
Flow Phase
Scale Your Growth Sustainably
Once your foundation and funnel are in place, we drive qualified traffic to your site and reduce your cost per enquiry over time. No more guesswork—just smart, scalable marketing.
Services include:
Paid Advertising (Growth Current)
Google Ads, Facebook campaigns and retargeting with clear ROI.
SEO & Digital PR (Momentum Wave)
Ongoing optimisation and content strategies to grow your organic presence.
Growth Consulting (Continuity Stream)
Long-term strategy, acquisition support, and recruitment marketing.
Our Services, Mapped to What Matters
Our integrated services are grouped into three phases of your growth journey: Foundation, Funnel, and Flow.
Download our Branding Guide
Discover how to build a care brand that stands out and earns trust
Why Work With CareStudio?
We know the care sector.
Over 12 years of experience, with a deep understanding of care home operations and emotional decision-making by families.
Our 9-step CarePath Compass gives structure.
It’s not just services—it’s a proven pathway to results.
We combine creativity and strategy.
From branding to paid campaigns, everything is joined up—and measured.
We’re in it for the long-term.
Whether you run one home or a group, we scale with you.
Download our Marketing Guide
Need more enquiries and occupancy?
Popular Packages & Projects
Brand & Website Projects
From £10,000
SEO & Ad Campaigns
From £1,500/month
CareStudio Pro CRM & Automation
£295/month
Landing Page Offer (Intro Pack)
£2,500
Download our Website Guide
Building websites that attract more enquiries and admissions
Want to go deeper?
Download one of our free guides or book a strategy call to talk through where your marketing could be improved.
