Digital Marketing That Fills Rooms and Builds Reputation
We Don’t Just Run Ads—We Drive Growth
Digital marketing for care providers shouldn’t feel like guesswork. At CareStudio, we build and run strategic campaigns that increase enquiries, lower acquisition costs, and strengthen your brand—all rooted in our proven 9-step CarePath Compass framework.
Whether you’re an independent home looking to raise local awareness or a care group scaling occupancy across multiple sites, our digital marketing services are tailored to the unique decision-making journey of care-seeking families.
The Care Sector Demands a Different Kind of Marketing
Care decisions are emotional, urgent, and deeply personal. Families aren’t buying a service—they’re trusting you with someone they love.
That’s why your marketing must do more than generate clicks. It must:
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Build trust at every stage
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Reach people where and when it matters
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Align with your brand and values
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Provide measurable ROI tied to actual enquiries and occupancy
We make sure it does.
Download our Marketing Guide
Need more enquiries and occupancy?
Foundation Phase
Laying the groundwork for effective campaigns
Before you advertise, we ensure the essentials are in place.
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Keyword Research & Competitor Analysis
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Google Business & Directory Listings Optimisation
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SEO Audits & On-Page Optimisation
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Ad Tracking Setup (GA4, Meta Pixel, UTM tagging)
Part of Step 3: Digital Doorway in the CarePath Compass
Funnel Phase
Converting interest into enquiries with smarter systems
Now that your digital presence is optimised, we focus on lead capture and nurturing.
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Marketing Automation (CareStudio Pro)
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Landing Pages & Enquiry Forms
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Email Nurture Campaigns
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Remarketing & Follow-Up Sequences
Covers Step 4–6 of the CarePath Compass: Engagement Engine, Conversion Catalyst, Storyteller Stream
Flow Phase
Scaling your reach and lowering your cost per enquiry
Once your foundation and funnel are in place, it’s time to accelerate.
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Google Ads Campaigns (PPC)
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Meta Ads (Facebook/Instagram)
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SEO Campaigns (Local & Organic Growth)
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Digital PR & Link Building
Aligns with Step 7–8: Growth Current & Momentum Wave
Our Digital Marketing Services
CareStudio offers fully managed, data-driven campaigns that align to each stage of your growth journey:
Common Challenges We Solve
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“We’re spending money on ads but not seeing results.”
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“We don’t know where our leads are coming from.”
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“Our campaigns feel disjointed or off-brand.”
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“We’re relying too heavily on paid ads with no organic strategy.”
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“We don’t have time to follow up enquiries consistently.”
With CareStudio, your digital marketing becomes intentional, consistent, and connected—built to increase admissions and protect your brand reputation.
Why Choose CareStudio?
Strategic Structure
All marketing is delivered through the CarePath Compass framework—no more disjointed campaigns.
Audience Understanding
We know how to communicate with families making care decisions—and how to position your brand with confidence.
Full Funnel Integration
From first impression to follow-up email, every piece of your marketing is aligned and automated.
Results You Can Track
We don’t just report on impressions—we focus on leads, cost per enquiry, and ROI.
Popular Packages & Projects
PPC Management (Google & Meta Ads)
from £1,500/month
SEO & Content Campaigns
from £1,200/month
CareStudio Pro CRM + Marketing Automation
£295/month
Audit & Strategy Package
from £3,500
Perfect For:
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Care homes looking to increase local visibility and drive more enquiries
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Home care providers expanding their reach and building reputation
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Groups seeking a consistent, strategic digital presence across multiple locations
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Teams that need a trusted partner to manage their digital marketing with care
