A customer journey is the process a customer goes through when interacting with a business or organization, from the initial point of contact through to the final purchase or service experience.

A strong brand helps to differentiate a company’s products or services from its competitors. A well-defined brand can communicate a unique value proposition, helping to establish a company’s identity and stand out in a crowded market.

Graphic design is the art and process of creating visual content to communicate information, ideas, or messages to a target audience.

There is plenty of talk about algorithms in the search industry. These are ever-evolving calculations which are used by search engines to rank the results they display.

There is a time and a place for stock imagery, which if you’ve done even the smallest amount of marketing in your time, you’ll be familiar with.  Stock imagery for care businesses becomes problematic though.