MEASURABLE MARKETING FOR CARE HOMES
What Do You Expect From Your Marketing?
Good marketing should be measurable, versatile and quickly adaptable. Great marketing works best when it is clothed in fabulous, consistent branding, and when it is measurable, scalable and simple.
A Care Home’s Target Audience falls into one of these categories:
- Problem Unaware People who aren’t looking and don’t know about the sector
- Problem Aware People who have a need, but don’t know where to start
- Research Phase People looking ahead, for themselves or a loved-one
- Immediate Need People who have need for care, right now
- Referral Community People who are the most likely to recommend a home (health professionals, families, staff, drivers, etc)
By breaking down your care home’s audience it makes it easier to focus efforts in the right place at the right time. A common issue with care home marketing is that the focus is nearly always on the people with an immediate need for care. This is important, of course, but it only accounts for around 3-5% of the market. A balanced marketing plan should account for all of these groups.
What Our Customers Say
A Super-quick guide to Marketing for Care Homes
Great Marketing for care homes should do these things well:
- Have Clear Objectives know what you’re aiming for
- Know Your Audience Try and identify what your ideal customer looks and sounds like.
- Define Your Tactics Make sure everyone understands what you’re trying to do and what that looks like at floor level.
- Measure Results by doing this you can decide whether and how you need to..
- Adjust As Required Being able to adapt your marketing is central to success.
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