MEASURABLE MARKETING FOR CARE HOMES
What Do You Expect From Your Marketing?
Good marketing should be measurable, versatile and quickly adaptable. Great marketing works best when it is clothed in fabulous, consistent branding, and when it is measurable, scalable and simple.
A Care Home’s Target Audience falls into one of these categories:
- Problem Unaware People who aren’t looking and don’t know about the sector
- Problem Aware People who have a need, but don’t know where to start
- Research Phase People looking ahead, for themselves or a loved-one
- Immediate Need People who have need for care, right now
- Referral Community People who are the most likely to recommend a home (health professionals, families, staff, drivers, etc)
By breaking down your care home’s audience it makes it easier to focus efforts in the right place at the right time. A common issue with care home marketing is that the focus is nearly always on the people with an immediate need for care. This is important, of course, but it only accounts for around 3-5% of the market. A balanced marketing plan should account for all of these groups.
What Our Customers Say
We have been thoroughly impressed with Care Studio. They have helped us create a brand and a website we are truly proud of.
Esther Wakeman - Director/Head of Business Support at Pioneer
We have worked with Care Studio for many years and have seen unprecedented growth in our business, in no small part due to the creative service these guys have given us.
Seamus Halton - Chairman, Berkley Care Group LTD
Care Studio is simply amazing, all of the team are incredibly helpful and creative… such a personal touch, and innovative marketing. Thank you so much for everything you do for us!
Amanda Tanner - General Manager at Shinfield View
We loved working with Care Studio. They delivered us three brilliantly different concepts, one of which landed just where we wanted it to.
Anna Jester - Head Honcho at Jester Consulting
The video Care Studio created for us is perfect and made me feel quite emotional. We love it.
Sharon Parker - St Michael’s Care
We would have no hesitation in recommending Care Studio to anyone who wants a warm and friendly service with an uncompromising talent for brand and web design.
Esther Wakeman - Director/Head of Business Support at Pioneer
Their creativity, vision and understanding of the brief are second to none and the whole process was even fun. Definitely recommend for companies who want fresh ideas, delivered within budget and on time.
Anna Jester - Head Honcho at Jester Consulting
We’re are incredibly pleased with our new brand, it’s united our two homes. It’s forward-thinking, fresh, modern and unlike anything else in the sector -exactly what we wanted.
Charlie Hoare - MD, Huntington & Langham
A Super-quick guide to Marketing for Care Homes
Great Marketing for care homes should do these things well:
- Have Clear Objectives know what you’re aiming for
- Know Your Audience Try and identify what your ideal customer looks and sounds like.
- Define Your Tactics Make sure everyone understands what you’re trying to do and what that looks like at floor level.
- Measure Results by doing this you can decide whether and how you need to..
- Adjust As Required Being able to adapt your marketing is central to success.
Download our Free Marketing for Care Homes Guide
Not all care homes have the same budget and not everyone knows where to start with their website, branding or marketing. We provide easy-to-understand information on website, branding and marketing and have condensed that down into these books to help get you started.
Download ourfree e-book
To download our comprehensive guides on doing all this for yourself, click here to download one or all of our guides.
A free, 20-minute discovery call.
All successful relationships are built on trust, great communication and a bit of chemistry. Book your call today to talk about what you need and how we can help you get it.